P003 → Caleya Del Lobo
A traditional Asturiano alcoholic apple cider beverage, sidra. Utilizing every opportunity within the limits of design and typography to litter symbolism of Austurian culture and the tradition of sidra.
Role: Research, Illustration, Photography
Tools: Illustrator, Photoshop, XD, Lightroom
Caleya Del Lobo, “Wolf’s Trail,” is relative to the trails of the Asutrian countryside, where the Iberian wolves reside. The wolf, which is in the Lopez Family crest, is dressed in a waiters suit to depict that of one who performs the traditional cider pour in sidrerías. The wolf mascot is surrounded by the wildfowers of the Austrian mountain range, Picos de Europa.
A wax dipped neck as well as the silver foiled wax seal indicates luxury and extravagance. The the letter “L,” for the Lopez family name, contributes a charming, personable quality.
The label is a 3 piece conitnous die cut ensemble that follows the horizon of the Picos de Europa, the defining mountain range of Asturias. The die cut label offers a higher selling point that communicates a high-end, exclusive product.